On Amazon Seller Central, sellers can manage inventory and fulfillment themselves - or they can outsource it to the pros at Amazon via the Fulfilled by Amazon (FBA) program. The majority of third-party sellers sell their products through Amazon Seller Central. In exchange for being able to list their products on Amazon, sellers share a portion of their profits with Amazon (more on that in a bit). With Amazon Seller Central, sellers sell their products directly to shoppers. Amazon Vendor Central is an invite-only program that typically has wholesalers and manufacturers as members. Amazon then sells these through, keeping the profits for themselves. With Amazon Vendor Central, sellers sell their products directly to Amazon at wholesale rates. Third-party sellers have two options for selling on Amazon: Amazon Vendor Central and Amazon Seller Central. Third-party sellers can sell both new and used products on Amazon Marketplace. However, if they purchase an Amazon Marketplace product, Amazon only takes a portion of the sale, and the rest goes to the third-party seller. To a shopper, it always appears as if they are purchasing through, since the entire purchasing and checkout experience occurs on the domain. Amazon Marketplace is so wholly integrated into Amazon that if we were to make a Venn diagram, the circles would overlap. Amazon Marketplace is an ecommerce platform that allows third-party sellers to sell on Amazon.
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